Sponsorship In Sport. Moving On?

Here is a challenge, can you name your favorite sports team main sponsor in 5 seconds? GO

The question I would like to answer is, who's fault is it in a bad relationship?

 

English Premier League side Newcastle United last week unveiled a sponsorship deal with loans company wonga.com, sparking criticism and concern because of the firm's reputation for charging sky-high interest rates. 

Should Newcastle United have agreed to such a deal knowing what could happen to their fans?

The interesting thing about sponsorship is, it is a business partnership in which both companies benefit from the others audience. In this case wonga.com could benefit from Newcastle fan, an area of England which is prone, especially in this climate, to financial troubles.

So what is an appropriate sponsorship? 

Huddersfield Town 11/12 sponsored by a local college

In my opinion a sports team, particularly a massively influential sport such as football, has a duty to promote well being through their image, and their brand.  

The perfect example? Charities, schools and anything promoting well being in the local communities in where the club are. 

The days are over when the majority of the sponsorship was the most of the income. Clubs, sports, governing bodies have the opportunity to promote invisible well being through their club. 

Long gone be the alcoholic  gambling, loan companies be gone, companies in debt and a bad omen, big money sponsorship  Come on clubs, be the local heroes!

Do you care for your clubs sponsor? LET US KNOW!